Frost River

Frost River is an outdoor leathergoods company based in Duluth, MN. I worked with them to create a graphic t-shirt collection to honor the company's heritage and its deep connection to the Boundary Waters Canoe Area Wilderness (BWCA). The goal was to introduce an affordable, stylish product that appeals to a younger, outdoor-focused audience, while celebrating Frost River's roots in the BWCA. I designed three shirts, each inspired by key areas of the BWCA—the Frost River, Kekekabic Trail, and Knife Lake—incorporating topographic lines to showcase the terrain. Additionally, I did a variety of photoshoots for Frost River’s website, social media, and marketing materials to further engage their audience

Frost River x BWCA T-Shirts

Photography