Ivory Smile

A brand guidelines book for Ivory Smile. Ivory Smile is a fabricated oral care company focused on providing comfort, security, and confidence to those who are more susceptible to viruses and disease. Primarily focused on the Gen-X audience, Ivory Smile sells easily customizable organic toothpaste containing vitamins and herbal mixtures to promote a healthy immune system and lifestyle. This is an extensive branding project with the final deliverable being a complete brand guidelines book. Brand development choices were generated through market research.