On The Limit – Colton Wojta

On The Limit

On The Limit, a screen printing and embroidery shop in Duluth, Minnesota, has been a community staple since 1986. The company believed its outdated branding didn’t reflect its strong reputation or future vision, contributing to an unprofessional image. Additionally, rebranding clashed with a transition in ownership, raising concerns about driving away long-term customers. To address these challenges, I proposed an updated logo that retains the original design's essence while modernizing fonts and removing unnecessary icons. I also refreshed the storefront with new signage, enhanced their social media presence with professional photography, and redesigned print collateral. This approach successfully balances the company’s heritage with a modern, professional image.